Over the last five years, Rud Pedersen Public Affairs Brussels’ has grown from a start-up of 2 people to a mid to large sized agency of +50. We work as partners with our clients to understand the impact of EU public policy developments on their organisations. 

Collectively, we have decades of experience in operating in the EU institutions, national government, and the private sector, and deploy the most effective public affairs tactics, from direct advocacy to digital and media, to reach policymakers and those who influence them.

While our company was born in the Nordics, we are a truly European consultancy in the heart of Brussels’ EU quarter, with 16 European nationalities so far represented on staff.

About Our Brussels Office

Shaping EU policy and politics is harder than ever. Policy making in Brussels remains highly technical: public affairs professionals must understand process and policy as well as ever. Meanwhile, a more political Commission, engaged Parliament and greater involvement from member states, fuelled by a more active citizenry, has created a more challenging and emotive political environment. 

EU Public Affairs

Our consultants reflect the full spectrum of skills required to succeed in EU public affairs. We have experts with decades of experience in the European Commission and regulatory agencies who can navigate the most technical of expert groups, through to journalists, creatives, and digital marketers who are able to develop programmes and campaigns that build political capital and shape public sentiment.

Integrated and Multi-Channel

As cost-centres are heavily scrutinised by businesses, in-house public affairs professionals increasingly have to demonstrate clearer ROI on their activities. Moreover, they are being judged not only on protecting the business but how far they can help it grow. We understand these challenges, and have people on staff with decades of in-house experience to help clients most effectively demonstrate the business value of public affairs.

Business-Critical

Our Approach

Contact the Energy and Climate Team

We are Brussels' leading Green Deal consultancy, with over fifty team members focused on this agenda. Our climate and energy experts help organisations achieve their climate ambitions by navigating crucial packages like Fit for 55. We have a long track-record of working with the energy sector, whether related to oil and gas or to developments in renewables, CCUS and hydrogen.

Energy & Climate

Contact the Environment & Circular Economy Team

Also relating to the European Green Deal agenda, we help clients navigate the Circular Economy Action Plan, the Chemicals Strategy for Sustainability, corporate sustainability due diligence and reporting obligations, among many other topics. 

Ennvironment & Circular Economy

See more about our work

We combine expertise in fast moving consumer goods, sustainability, and food and agricultural policy, with decades of relevant hands-on experience in the EU institutions and industry. Having only been established in 2021, our practice already services several leading food and agriculture businesses.

Food & Agriculture

Contact our Technology Team

Our fast-growing technology practice provides guidance to clients on a broad range of issues, including Digital Single Market, Data Strategy, Artificial Intelligence and Cybersecurity. 

Technology

Contact the Finance Team

Our finance experts specialise in sustainable finance, digital finance, and anti-money laundering legislation. 

Finance

Contact the Design Studio

Our Creative Studio helps organisations develop their visual communications. We offer a variety of online and offline services, from branding through to production of audio-visual content.

Creative Studio

Our Practice Areas

**What is Public Affairs?**
Public Affairs refers to the **engagement between businesses or organisations and the public** (namely government bodies).

Similar to public relations, strategic communication is at the heart of public affairs. Public affairs helps ensure businesses have an avenue to build relationships and communicate their point of view to relevant stakeholders, especially when it comes to the development of new policies and regulations.

**When Do You Need a Public Affairs Partner?**
Deciding to work with a public affairs partner often surfaces when:
- A business is subject to or affected by new or existing policies that could or have negatively affected a business.
- A business is expanding into new countries where the rules, regulations, or public opinions may differ and local expertise or stakeholder engagement is needed.
- A business is looking to build relationships or work with governmental bodies and needs assistance navigating processes and establishing relationships.

**How Can Rud Pedersen Public Affairs Help Your Business?**
Considered one of the leading Public Affairs consulting firms in Europe, Rud Pedersen is made up of highly skilled consultants with strong stakeholder relationships across northern and central Europe and expanding quickly. We can help ensure your business is able to anticipate what governments and policy-makers will do, create a strategic plan, and engage the right stakeholders based on your business objectives to achieve your goals.

We are a leading European consultancy specialising in Public Affairs

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About Our Brussels Office

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What is Public Affairs?